Innovation, Imagination,
Inspiration and every other
“Tion” you can think of.

The ISPA Conference & Expo provides multiple opportunites to experience high-level education from respected business professionals and spa industry leaders. This isn't your typical spa event. It's an inspiring experience developed for today's spa professionals by spa professionals.

General Sessions

General Sessions provide ISPA Conference & Expo attendees the opportunity to unite as a spa community, learn about the state of the spa industry and be inspired by keynote speakers who will positively influence business and professional growth. Tears, laughter and excitement fill the General Session room each year as remarkable individuals present their moving life stories, business knowledge and passion for what they do each day.

2017 Keynote Speakers

Monday ISPA Speaker

Amy Cuddy

Tuesday ISPA Speaker

Daniel H. Pink

Wednesday ISPA Speaker

Peyton Manning

Professional Development Sessions

ISPA Conference & Expo Professional Development Sessions are uniquely selected by a dedicated group of ISPA members who serve on the Speaker Selection Task Force. The committee graciously dedicates hours of time, over the course of six months, to guarantee that ISPA education is relevant, innovative and inspiring.

Monday, October 16
  • Merit Gest
    8 - 9 am
    Attract, Engage and Keep Top Talent
  • Jim Mathis
    8 - 9 am
    Generational Genius: How to Effectively Reach Millennials
  • Dawn Kaiser
    8 - 9 am
    Contagious Joy: Increasing Customer Satisfaction Through Positivity
  • David Polgar
    8 - 9 am
    Positioning Your Spa for Digital Wellness
  • Mike Ganino
    4 - 5 pm
    Millennial Myths: Leading in a Social Age
  • Erin Gargan
    4 - 5 pm
    Digital Persuasion: Secrets to Creating Shareable Content
  • Heather Lee
    4 - 5 pm
    Marketing Spa Services as a Component of the Longevity Lifestyle
  • Bryan Williams
    4 - 5 pm
    Sacred Ground: Exceptional Habits to Re-Hire, Re-Orient and Re-Engage Yourself at Work
Tuesday, October 17
  • Sharon Rapoport
    8 - 9 am
    Question MARK-eting: Asking the Questions that Lead to Real Results
  • Kerstin Plehwe
    8 - 9 am
    Lead Like a Lion, Live Like a Butterfly
  • Anna Moine
    8 - 9 am
    The Art of Retail: Merchandising and Display Tools to Create an Engaging Retail Environment
  • Bob Henry
    8 - 9 am
    Design Trends That Bring Clients and Revenue
  • Carol Stratford
    8 - 9 am
    Question MARK-eting: Asking the Questions that Lead to Real Results
  • Tanya Chernova
    3 - 4:30 pm
    Complete Guide to Creating Profitable 12-Month Spa Promotions
  • Rita Craig
    3 - 4:30 pm
    Engaging Your Employees Across All Generations
  • Les Sweeney
    3 - 4:30 pm
    In Your Hands: Staffing and Supporting Your Massage Team
  • Dre Baldwin
    3 - 4:30 pm
    Discipline: Conquering and Owning the Third Day
  • Kathy Klotz-Guest
    3 - 4:30 pm
    Four Ways to Break Content Rules and Win
Wednesday, October 18
  • Lindsay Madden-Nadeau
    8 - 9 am
    Identity Crisis: Strengthen Your Brand with a Clear Vision
  • Linda Harding-Bond
    8 - 9 am
    Introverts: The Secret of Increasing Retail Sales
  • Lawrence Biscontini
    8 - 9 am
    Connecting Spa Departments to Create Spa Journeys
  • Joy Baldridge
    8 - 9 am
    Making the Best Even Better: How to Adapt and Cope with Change
  • Petra Kolber
    3:30 - 5 pm
    R.O.I Return on Inspiration: Double Your Happiness, Triple Your Revenue
  • Jacent Mpalyenkana
    3:30 - 5 pm
    Using the Art of Persuasion to Connect to More Customers
  • Barbara Badolati
    3:30 - 5 pm
    Know the Well-thy Trends of 2020 and Beyond